Digital Marketing
by Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Digital Marketing introduces the broad field of marketing through digital channels. Written by Dave Chaffey, Fiona Ellis-Chadwick, and Majd Abed-Rabbo, it is suited to readers seeking a structured resource for studying, understanding, or developing their knowledge of digital marketing.
About This Book
Digital Marketing focuses on the broad subject of marketing in digital environments.
This title is authored by Dave Chaffey, Fiona Ellis-Chadwick, and Majd Abed-Rabbo.
It may serve as a useful resource for readers studying or seeking an introduction to digital marketing.
The book is relevant to learners and professionals interested in contemporary marketing practice.
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