Marketing Strategy and Competitive Positioning
by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
Marketing Strategy and Competitive Positioning examines two central business concerns: developing effective marketing strategy and establishing a strong competitive position. Written by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, and Nick Lee, it provides a focused resource for exploring these connected areas of marketing.
About This Book
Marketing Strategy and Competitive Positioning focuses on the relationship between marketing strategy and an organization’s competitive position.
The book brings together the expertise of Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, and Nick Lee.
It offers a focused resource for readers seeking to understand marketing strategy and the principles of competitive positioning.
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