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Marketing Strategy and Competitive Positioning

by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee

Marketing business strategy Competitive Analysis

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ISBN-13 9781292725017 ASIN 129272501X Views 21 Publisher Pearson Year 2025 Edition 8 Format Paperback Product Group Book Pages 592 Adult No Created September 06, 2026 Updated September 22, 2026

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Marketing Strategy and Competitive Positioning

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