Consumer Behavior, Global Edition
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Consumer Behavior, Global Edition

by Michael R Solomon, Cristel Antonia Russell

Marketing Consumer Behavior Global Business
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Consumer Behavior, Global Edition is a Pearson educational resource focused on consumer behavior and its relevance to business and marketing. Written by Michael R. Solomon and Cristel Antonia Russell, this global edition is designed for an international readership.

ISBN-13 9781292452340 ASIN 129245234X Views 155 Publisher Pearson Education Year 2024 Edition 14 Format Paperback Product Group Book Pages 544 Adult No Created February 22, 2026 Updated September 07, 2026
About This Book

Consumer Behavior, Global Edition is a business and marketing title focused on the study of consumer behavior.

Written by Michael R. Solomon and Cristel Antonia Russell, the book is presented as a global edition for an international readership.

This Pearson publication is suited to readers seeking an educational resource related to consumers and marketing.

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I will be using this book for: