Principles of Marketing, Global Edition
Principles of Marketing, Global Edition offers a foundational introduction to marketing with a broad international outlook. Written by Gary Armstrong, it is intended for readers seeking to understand core marketing principles and their relevance across different markets and business settings.
About This Book
Principles of Marketing, Global Edition presents an introduction to marketing from an international perspective.
The book focuses on foundational marketing principles and concepts for readers studying or exploring the field.
Its global emphasis supports an understanding of marketing in varied markets and business environments.
Written by Gary Armstrong, this edition is suited to marketing education and introductory business study.
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