Marketing: An Introduction, Global Edition
by Philip Kotler, Gary Armstrong
Marketing: An Introduction, Global Edition offers students a clear starting point for studying marketing. Written by Philip Kotler and Gary Armstrong, this accessible business text provides a foundation in the discipline and is suited to learners seeking an introductory, globally oriented perspective.
About This Book
Marketing: An Introduction, Global Edition presents an accessible foundation in marketing for students and beginning learners.
Written by Philip Kotler and Gary Armstrong, the book introduces core ideas and practices within the marketing discipline.
Its global edition framing makes it suitable for readers seeking an international perspective on marketing study.
The text is designed to support understanding of marketing as an essential area of business education.
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