Essentials of Marketing
Essentials of Marketing provides a focused introduction to the field for students and general readers. Written by Jim Blythe and Jane Martin, this Pearson Education title offers a clear starting point for understanding marketing and its essential concepts.
About This Book
Essentials of Marketing introduces the central subject of marketing in an accessible format.
Written by Jim Blythe and Jane Martin, the book is designed for readers developing their understanding of marketing principles and practice.
Published by Pearson Education, it offers a foundation for students and others looking for a focused marketing resource.
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