Consumer Behavior: Buying, Having, and Being, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition provides a broad introduction to the study of consumers and their relationship with products, possessions, and identity. Written by Michael R. Solomon, it is designed as an educational resource for understanding consumer behavior in a global context.
About This Book
Consumer Behavior: Buying, Having, and Being, Global Edition examines the subject of consumer behavior through the connected ideas of buying, having, and being.
Written by Michael R. Solomon, the book is presented as an educational resource for studying how consumer behavior relates to business and everyday life.
This global edition offers a broad introduction to the field for readers seeking foundational knowledge of consumer behavior.
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