Marketing Research, Global Edition

by Alvin C. Burns, Ronald F. Bush

Business Education Marketing Research

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Marketing Research, Global Edition provides a focused introduction to marketing research for a global audience. Written by Alvin C. Burns and Ronald F. Bush, it is designed for students, educators, and professionals seeking a structured foundation in marketing research concepts and their role in marketing.

ISBN-13 9781292318042 ASIN 129231804X Views 51 Publisher Pearson Year 2019 Edition 9 Format Paperback Product Group Book Pages 528 Adult No Created September 09, 2026 Updated November 10, 2026

About This Book

Marketing Research, Global Edition presents a focused study of marketing research for a global audience.

Written by Alvin C. Burns and Ronald F. Bush, the book explores the role of research within marketing.

It is suited to students, educators, and professionals seeking a structured introduction to the subject.

The global edition provides a foundation for examining marketing research concepts and their relevance across markets.

I will be using this book for:

Marketing Research, Global Edition

About This Book

Reviews

Write a Review

I will be using this book for: