Hooley:Mktg Strategy and Co p7
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Hooley:Mktg Strategy and Co p7

by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee

Marketing business strategy Competitive Analysis
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Hooley: Marketing Strategy provides a structured introduction to the principles and practice of strategic marketing. Written by Graham Hooley and fellow marketing scholars, it is suited to students and readers seeking a clear foundation for understanding marketing planning, strategic thinking, and business decision-making.

ISBN-13 9781292276540 ASIN 1292276541 Views 42 Publisher Pearson Year 2020 Edition 7 Format Paperback Product Group Book Pages 616 Adult No Created September 06, 2026 Updated September 20, 2026
About This Book

This book focuses on marketing strategy and the principles that guide effective strategic marketing decisions.

It is written by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, and Nick Lee.

The text is intended for readers seeking a structured foundation in marketing strategy, including students and those developing their business knowledge.

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I will be using this book for:
2 total votes