Consumer Behavior, Global Edition
Consumer Behavior, Global Edition offers a foundational look at consumer behavior within an international context. Written by Leon Schiffman, this academic resource is intended for students and readers exploring the relationship between consumers, marketing, and global business environments.
About This Book
Consumer Behavior, Global Edition presents an academic examination of consumer behavior with an international perspective.
The book is suited to students and readers seeking a foundational resource in consumer behavior and marketing.
Its global focus supports consideration of consumer and market activity across varied cultural and business environments.
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