Marketing Research: An Applied Orientation, Global Edition
Marketing Research: An Applied Orientation, Global Edition offers a practical foundation in marketing research, emphasizing the connection between research concepts and their application. Written by Naresh K. Malhotra, this global edition is suited to students and readers developing their understanding of marketing research in contemporary business settings.
About This Book
Marketing Research: An Applied Orientation, Global Edition presents marketing research as a practical business discipline.
The book focuses on applying research concepts to marketing questions and decision-making.
Its global orientation makes it relevant to readers studying marketing research across international contexts.
Suitable for students and learners seeking a structured foundation in marketing research.
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