Consumer Behaviour
Consumer Behaviour by Michael Solomon provides an accessible foundation for understanding how consumers make choices. Written for students and readers of marketing and business, it introduces the field in a clear, approachable way and supports further study of the ideas and influences surrounding consumer behaviour.
About This Book
Consumer Behaviour by Michael Solomon explores the subject of how people make choices as consumers.
The book offers a foundation for understanding consumer behaviour within business and marketing contexts.
It is suited to students and readers looking for an accessible introduction to the field.
Use it to build familiarity with the concepts and perspectives that inform the study of consumers.
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