Marketing Communications: touchpoints, sharing and disruption
by Chris Fill, Dr Sarah Turnbull
Marketing Communications: touchpoints, sharing and disruption explores the changing role of communication in marketing. Focusing on touchpoints, sharing and disruption, it provides a contemporary perspective for students, practitioners and anyone seeking to understand how marketing communications connect organisations with audiences.
About This Book
Marketing Communications: touchpoints, sharing and disruption examines the role of communication within contemporary marketing.
The book focuses on touchpoints, sharing and disruption as central themes in how organisations connect with audiences.
It offers a structured perspective on marketing communications for readers studying or working in marketing and related business fields.
Written by Chris Fill and Dr Sarah Turnbull, this title addresses communication in a changing marketing environment.
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