Marketing: Real People, Real Choices, Global Edition

by Michael Solomon, Greg Marshall, Elnora Stuart

Marketing business textbook Consumer Behavior

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Marketing: Real People, Real Choices, Global Edition presents marketing through the lens of people, decisions, and the global marketplace. Written by Michael Solomon, Greg Marshall, and Elnora Stuart, it provides a broad introductory foundation for students and readers exploring marketing concepts and practice.

ISBN-13 9781292221083 ASIN 1292221089 Views 37 Publisher Pearson Year 2018 Edition 9 Format Paperback Product Group Book Pages 600 Created August 25, 2026 Updated September 10, 2026

About This Book

Marketing: Real People, Real Choices, Global Edition offers an introduction to marketing through the perspectives of Michael Solomon, Greg Marshall, and Elnora Stuart.

The book emphasizes people and decision-making, connecting marketing concepts with real-world choices.

Its global edition frames marketing within an international context, making it relevant to readers studying markets across regions.

It is suited to students and readers seeking a broad foundation in marketing.

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