Principles of Marketing, Global Edition
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Principles of Marketing, Global Edition

by Kotler & Armstrong

Business Marketing Global Edition
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An authoritative introduction to marketing fundamentals, covering strategy, consumer insights, and global business practices for students and practitioners.

ISBN-13 9781292220178 ASIN 1292220171 Views 175 Publisher Pearson Year 2014 Edition 17th edition Format Paperback Product Group Book Adult No Created March 30, 2026 Updated September 29, 2026
About This Book

Principles of Marketing, Global Edition presents foundational marketing concepts for students and professionals.

The text covers essential topics including market research, consumer behavior, and strategic planning.

Readers explore product development, pricing strategies, distribution channels, and promotional methods.

The book emphasizes global perspectives and real-world applications throughout its chapters.

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I will be using this book for:
5 total votes