Marketing Communications: discovery, creation and conversations
Marketing Communications: discovery, creation and conversations provides a structured introduction to the field, focusing on discovery, creative development and audience conversations. Written by Sarah Turnbull and Chris Fill, it offers a broad foundation for understanding how marketing communication is planned and shaped.
About This Book
Marketing Communications: discovery, creation and conversations examines the processes involved in planning and delivering marketing communications.
The book brings together discovery, message creation and conversations, offering a broad perspective on how communication supports marketing activity.
Written by Sarah Turnbull and Chris Fill, it is suited to readers seeking a structured introduction to marketing communications.
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