Consumer Behavior, Global Edition
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Consumer Behavior, Global Edition

by Michael R Solomon

Marketing business education Consumer Behavior
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Consumer Behavior, Global Edition provides an academic introduction to consumer behavior within a global context. Written by Michael R Solomon, the book is suited to students and readers seeking to understand the relationship between consumers, consumption, and marketing across international markets.

ISBN-13 9781292017419 ASIN 1292017414 Views 46 Publisher Pearson Year 2014 Edition 11th Student edition Format Paperback Product Group Book Pages 608 Created September 07, 2026 Updated October 16, 2026
About This Book

Consumer Behavior, Global Edition is an academic resource focused on the study of consumer behavior.

Its global framing makes the book relevant to readers examining consumption and marketing across international contexts.

Written by Michael R Solomon, it can serve students and readers seeking a foundation in consumer behavior.

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I will be using this book for:
6 total votes