Marketing Strategy and Competitive Positioning
by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning offers a structured introduction to the ideas and practices behind effective marketing strategy. It explores the relationship between market understanding, competitive assessment, and organizational positioning, making it a useful resource for students and professionals seeking a broad foundation in strategic marketing.
About This Book
Marketing Strategy and Competitive Positioning examines the principles and practice of developing effective marketing strategies.
The book focuses on how organizations understand markets, assess competition, and establish a distinctive position.
It provides a structured resource for studying strategic marketing and competitive decision-making.
Suitable for students, instructors, and business readers interested in marketing strategy and market positioning.
Reviews
No reviews yet. Be the first to review this book!