MKTG 8

by Lamb/Hair/Mcdaniel

Business Education Marketing

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MKTG 8 provides a marketing-focused learning resource from Lamb, Hair, and McDaniel. The package includes a one-month free access card for a tutoring subscription, offering an accompanying support option for learners using the material.

ISBN-13 9781285432687 ASIN 1285432681 Views 50 Publisher Cengage Learning Year 2014 Edition 8 Format Paperback Product Group Book Pages 432 Created June 16, 2026 Updated September 20, 2026

About This Book

MKTG 8 is a marketing-focused educational resource authored by Lamb, Hair, and McDaniel.

The title is presented in its eighth edition or version.

A one-month free access card for a tutoring subscription is included.

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