Marketing Management
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Marketing Management

by Dawn Iacobucci

Business Marketing
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Marketing Management by Dawn Iacobucci provides an academic introduction to the field of marketing management. Designed for readers studying or exploring business and marketing, it offers a foundation for understanding marketing as a managed organizational function.

ISBN-13 9781285429953 ASIN 1285429958 Views 244 Publisher South-Western Pub Year 2014 Edition 1 Format Paperback Product Group Book Pages 335 Created February 12, 2026 Updated October 19, 2026
About This Book

Marketing Management is a business and marketing title by Dawn Iacobucci.

The book focuses on marketing management as an area of study and professional practice.

It is suited to readers seeking an academic foundation in marketing.

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I will be using this book for:
1 total vote