Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (MindTap Course List)

by Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum

Business Marketing Advertising

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A textbook on advertising and integrated brand promotion, designed for marketing students with supporting course materials and access resources.

ISBN-13 9781285187815 ASIN 1285187814 Views 628 Publisher Cengage Learning Year 2014 Edition 7 Format Paperback Product Group Book Pages 432 Adult No Created April 23, 2026 Updated September 28, 2026

About This Book

This textbook covers the fundamentals of advertising and integrated brand promotion.

It is designed for use in marketing and advertising courses.

The content supports learning through structured lessons and examples.

Students can access additional resources via the included CourseMate platform.

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