Contemporary Marketing, Update 2015
by Louis E. Boone, David L. Kurtz
Contemporary Marketing, Update 2015 offers an educational foundation in modern marketing. Written by Louis E. Boone and David L. Kurtz, this updated edition is suited to students and readers seeking a broad understanding of marketing concepts and their place in today’s business environment.
About This Book
Contemporary Marketing, Update 2015 presents a broad examination of marketing in a contemporary business setting.
Written by Louis E. Boone and David L. Kurtz, the book is intended as an educational resource for readers studying marketing.
The updated edition provides a foundation for exploring marketing principles, practices, and their role in business.
Its subject makes it suitable for students and others seeking a general introduction to contemporary marketing.
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