Marketing Strategy: Text and Cases
by O. C. Ferrell, Michael Hartline, Michael D. Hartline
Marketing Strategy: Text and Cases offers a structured introduction to marketing strategy through a combination of explanatory text and case material. Designed for educational use, it provides students and other readers with a practical resource for examining marketing concepts, strategic thinking, and applied decision-making.
About This Book
Marketing Strategy: Text and Cases presents an educational examination of marketing strategy.
The book combines instructional text with cases, connecting marketing concepts to applied situations.
It is suited to readers seeking a structured resource for studying marketing planning, analysis, and strategic decision-making.
Written by O. C. Ferrell, Michael Hartline, and Michael D. Hartline, this title can support coursework and broader marketing study.
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