Essentials of Health Care Marketing with Nav Scenario for Marketing
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Essentials of Health Care Marketing with Nav Scenario for Marketing

by Eric N. Berkowitz

Business Education Marketing Health Care
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Essentials of Health Care Marketing with Nav Scenario for Marketing offers a focused foundation in health care marketing. Written by Eric N. Berkowitz, this educational resource combines core marketing content with a Nav Scenario component to support applied study and classroom learning.

ISBN-13 9781284237122 ASIN 1284237125 Views 24 Publisher Jones & Bartlett Learning Year 2021 Edition 5 Format Paperback Product Group Book Pages 600 Created August 19, 2026 Updated October 22, 2026
About This Book

Essentials of Health Care Marketing with Nav Scenario for Marketing introduces the fundamentals of marketing within the health care field.

The book is designed to support learning about health care marketing concepts and their practical application.

Its Nav Scenario component provides an additional setting for engaging with marketing material in an applied learning context.

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I will be using this book for: