Essentials of Marketing - Loose Leaf
by William D. Perreault, Joseph P. Cannon, E. Jerome Mccarthy
Essentials of Marketing provides an accessible foundation in the concepts, language, and practices of marketing. Written by William D. Perreault, Joseph P. Cannon, and E. Jerome McCarthy, this loose-leaf edition is suited to students and readers developing a broad understanding of the field.
About This Book
Essentials of Marketing is an introductory resource focused on the fundamental concepts and practices of marketing.
The book is intended for learners seeking a structured foundation in marketing terminology, principles, and applications.
As a loose-leaf edition, it offers a flexible format for classroom use and study.
Authors William D. Perreault, Joseph P. Cannon, and E. Jerome McCarthy provide the text’s marketing expertise.
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