Loose-Leaf International Marketing
by Philip R. Cateora, John Graham, Mary C Gilly, Bruce Money
Loose-Leaf International Marketing provides a focused resource for exploring the international marketing field. Its loose-leaf format supports flexible organization and reference, while the work of Philip R. Cateora, John Graham, Mary C. Gilly, and Bruce Money offers a collaborative foundation for students and business readers.
About This Book
Loose-Leaf International Marketing is a business and marketing title focused on the international marketing field.
The book is presented in a loose-leaf format, offering a flexible approach to organizing and using its material.
Written by Philip R. Cateora, John Graham, Mary C. Gilly, and Bruce Money, it is suited to readers seeking a structured resource for international marketing study and reference.
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