Loose Leaf for Consumer Behavior
by David L. Mothersbaugh, Delbert I. Hawkins, Susan Bardi Kleiser
Loose Leaf for Consumer Behavior provides an academic introduction to the study of consumers and their behavior in marketplace settings. Written by David L. Mothersbaugh, Delbert I. Hawkins, and Susan Bardi Kleiser, it is designed for readers exploring consumer behavior through a business and marketing lens.
About This Book
Loose Leaf for Consumer Behavior is an academic resource focused on the study of consumer behavior.
The book examines consumer-related concepts within a business and marketing context.
It is suited to students and readers seeking a structured introduction to the subject.
Authored by David L. Mothersbaugh, Delbert I. Hawkins, and Susan Bardi Kleiser.
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