Marketing: The Core: 2024 Release

by Roger A. Kerin, Steven W. Hartley

Business Textbook Marketing

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Marketing: The Core: 2024 Release offers an accessible starting point for exploring essential marketing concepts. Written by Roger A. Kerin and Steven W. Hartley, this educational title is suited to students and readers seeking a focused introduction to the field.

ISBN-13 9781266786631 ASIN 1266786635 Views 67 Publisher McGraw, Hill Year 2024 Format Hardcover Product Group Book Pages 593 Created May 21, 2026 Updated October 01, 2026

About This Book

Marketing: The Core: 2024 Release is a marketing-focused educational book by Roger A. Kerin and Steven W. Hartley.

The title emphasizes the essential foundations of marketing, making it suitable for readers beginning their study of the subject.

Its 2024 release provides a current edition for students and others seeking a structured introduction to marketing.

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Marketing: The Core: 2024 Release

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