Marketing Fundamentals Student Edition
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Marketing Fundamentals Student Edition

Textbook Marketing business education
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Marketing Fundamentals Student Edition offers an accessible starting point for students studying marketing. With a focus on foundational concepts, it is suited to introductory coursework, independent review, and readers seeking a basic understanding of marketing as a business discipline.

ISBN-13 9781266606410 ASIN 1266606416 Views 14 Publisher McGraw Hill Year 2023 Edition 1 Format Hardcover Product Group Book Pages 544 Created September 06, 2026 Updated September 29, 2026
About This Book

Marketing Fundamentals Student Edition is an educational resource focused on core marketing concepts.

Its student-oriented format is designed to support foundational learning and classroom study.

The book may be useful for readers beginning their exploration of marketing as an academic or professional subject.

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