ISE Essentials of Marketing

by Joseph Cannon

Business Textbook Marketing

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ISE Essentials of Marketing provides a focused introduction to marketing for students and other readers building foundational business knowledge. Written by Joseph Cannon, this educational title offers a practical starting point for exploring the essential ideas and language of the marketing field.

ISBN-13 9781266124983 ASIN 1266124985 Views 153 Publisher McGraw-Hill Education Year 2023 Format Paperback Product Group Book Pages 832 Created June 03, 2026 Updated September 02, 2026

About This Book

ISE Essentials of Marketing is an educational resource centered on the study of marketing.

The book presents essential marketing content in a focused format for readers seeking an introduction to the field.

It may serve as a useful reference for students developing foundational business and marketing knowledge.

Written by Joseph Cannon, this title is suited to readers exploring the principles and role of marketing.

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ISE Essentials of Marketing

About This Book

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