ISE Marketing

by Roger A. Kerin, Steven W. Hartley

Education Marketing business textbook business education Marketing Textbook

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ISE Marketing, written by Roger A. Kerin and Steven W. Hartley, provides an academic resource focused on the field of marketing. Designed for students and other learners, it supports the development of foundational marketing knowledge in an educational or reference setting.

ISBN-13 9781265111946 ASIN 1265111944 Views 192 Publisher McGraw Hill Year 2022 Edition 16 Format Paperback Product Group Book Created August 27, 2026 Updated September 27, 2026

About This Book

ISE Marketing is a business and education title by Roger A. Kerin and Steven W. Hartley.

The book focuses on the subject of marketing and is intended for readers developing an understanding of the field.

Its academic format makes it suitable for marketing study, coursework, or general reference.

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ISE Marketing

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