ISE Selling: Building Partnerships
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ISE Selling: Building Partnerships

by Stephen Castleberry, John Tanner

Business Marketing Sales
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A comprehensive resource on professional selling that highlights relationship-building, ethical practices, and strategies for creating lasting customer partnerships.

ISBN-13 9781265082291 ASIN 1265082294 Views 144 Publisher McGraw-Hill Education Year 2021 Edition 11 Format Paperback Product Group Book Pages 592 Created June 01, 2026 Updated September 21, 2026
About This Book

ISE Selling: Building Partnerships presents core principles and strategies for effective selling in contemporary business environments.

The text focuses on developing strong customer relationships and fostering long-term partnerships as key drivers of sales success.

Readers explore essential selling processes, communication techniques, and ethical considerations relevant to professional sales roles.

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I will be using this book for:
8 total votes