Marketing: The Core
by Roger A. Kerin, Steven W. Hartley
Marketing: The Core offers a focused introduction to marketing by Roger A. Kerin and Steven W. Hartley. Designed for readers building foundational knowledge, it provides an accessible entry point into the field for students, instructors, and anyone seeking a concise business-oriented overview of marketing.
About This Book
Marketing: The Core is a business and marketing title by Roger A. Kerin and Steven W. Hartley.
The book provides a focused introduction to the subject of marketing, making it suitable for readers seeking foundational knowledge in the field.
Its concise presentation can support students, instructors, and general readers exploring marketing concepts and practice.
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