ISE M: Marketing (ISE HED IRWIN MARKETING)
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ISE M: Marketing (ISE HED IRWIN MARKETING)

by Michael Levy, Dhruv Grewal Professor

Education Marketing business textbook
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An introductory marketing textbook offering foundational knowledge and strategies for students and business professionals.

ISBN-13 9781260576009 ASIN 1260576000 Views 162 Publisher McGraw-Hill Education Year 2020 Edition 7 Format Paperback Product Group Book Created March 25, 2026 Updated September 18, 2026
About This Book

ISE M: Marketing provides an accessible overview of core marketing concepts and practices.

The text covers essential topics including market analysis, consumer behavior, and strategic planning.

Designed for higher education, it supports learners with clear explanations and real-world applications.

Authored by experienced academics, the book emphasizes both theory and practical implementation.

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I will be using this book for:
6 total votes