ISE M: Marketing (ISE HED IRWIN MARKETING)
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ISE M: Marketing (ISE HED IRWIN MARKETING)

by Michael Levy, Dhruv Grewal Professor

Education Marketing business textbook
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ISE M: Marketing offers higher education students a structured introduction to marketing. Written by Michael Levy and Dhruv Grewal, this business text provides a foundation for exploring marketing concepts and their role within academic and professional study.

ISBN-13 9781260576009 ASIN 1260576000 Views 203 Publisher McGraw-Hill Education Year 2020 Edition 7 Format Paperback Product Group Book Created March 25, 2026 Updated November 03, 2026
About This Book

ISE M: Marketing provides an academic introduction to the field of marketing.

Written by Michael Levy and Dhruv Grewal, the book is presented for higher education study.

Its focus is marketing, making it suitable for students seeking foundational knowledge in business and related coursework.

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I will be using this book for:
6 total votes