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Marketing

by Shane Hunt, John Mello, George Deitz

Textbook Marketing business education

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Marketing provides a foundation in the principles and practice of marketing. Written by Shane Hunt, John Mello, and George Deitz, this accessible business text explores how organizations understand customers, communicate value, and make informed decisions in a changing marketplace.

ISBN-13 9781260575934 ASIN 1260575934 Views 68 Publisher McGraw-Hill Education Year 2020 Edition 3 Format Paperback Product Group Book Created August 30, 2026 Updated October 02, 2026

About This Book

Marketing introduces the study and practice of marketing for readers seeking a structured foundation in the field.

The book focuses on how organizations understand customers, communicate value, and support effective business decisions.

Its subject matter provides a broad overview suitable for learners developing familiarity with marketing concepts and applications.

Written by Shane Hunt, John Mello, and George Deitz, it presents marketing as an essential area of business study.

I will be using this book for:

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