Marketing
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Marketing

by Roger Kerin

Education Marketing business textbook business education Marketing Textbook
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Marketing by Roger Kerin offers an accessible entry point to the study of marketing, making it suitable for students and readers seeking a structured introduction to the field.

ISBN-13 9781260575699 ASIN 1260575691 Views 125 Publisher Mc Graw Hill Education (Uk) Year 2020 Edition 15 Format Paperback Product Group Book Created September 02, 2026 Updated September 27, 2026
About This Book

Marketing is a book by Roger Kerin focused on the subject of marketing.

It may serve as a starting point for readers who want to study or review marketing concepts.

The title is suited to students and general readers seeking an introduction to this area of business.

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I will be using this book for:
4 total votes