Contemporary Advertising

by William Arens, Michael Weigold

Business Marketing Advertising

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Contemporary Advertising provides a broad introduction to advertising as a modern business and communication practice. Written by William Arens and Michael Weigold, the book is designed for readers who want a foundation in the subject and its role in today’s marketplace.

ISBN-13 9781260570830 ASIN 1260570835 Views 194 Publisher McGraw-Hill Education Year 2020 Edition 16 Format Paperback Product Group Book Created June 22, 2026 Updated October 23, 2026

About This Book

Contemporary Advertising is a book about advertising in the modern marketplace.

Written by William Arens and Michael Weigold, it presents advertising as both a business activity and a form of communication.

The title is suited to readers seeking a general introduction to contemporary advertising concepts and practices.

I will be using this book for:

Contemporary Advertising

About This Book

Reviews

Write a Review

I will be using this book for: