ISE Consumer Behavior: Building Marketing Strategy

by Delbert Hawkins, David Mothersbaugh

Marketing business textbook Consumer Behavior

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Consumer Behavior: Building Marketing Strategy presents a focused study of consumer behavior and its connection to marketing strategy. Written by Delbert Hawkins and David Mothersbaugh, this 14th edition serves as an educational resource for readers studying marketing and related business subjects.

ISBN-13 9781260566482 ASIN 126056648X Views 197 Publisher McGraw-Hill Education Year 2019 Edition 14 Format Paperback Product Group Book Pages 832 Created February 22, 2026 Updated October 20, 2026

About This Book

Consumer Behavior: Building Marketing Strategy explores consumer behavior in the context of marketing strategy.

This 14th edition is authored by Delbert Hawkins and David Mothersbaugh.

Designed as an educational resource, the book connects the study of consumers with the development of marketing strategies.

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ISE Consumer Behavior: Building Marketing Strategy

About This Book

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