ISE Consumer Behavior: Building Marketing Strategy
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ISE Consumer Behavior: Building Marketing Strategy

by Delbert Hawkins, David Mothersbaugh

Marketing business textbook Consumer Behavior
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A comprehensive guide to understanding consumer decision-making and applying behavioral insights to build effective marketing strategies.

ISBN-13 9781260566482 ASIN 126056648X Views 177 Publisher McGraw-Hill Education Year 2019 Edition 14 Format Paperback Product Group Book Pages 832 Created February 22, 2026 Updated September 28, 2026
About This Book

Consumer Behavior: Building Marketing Strategy examines the psychological and social factors that influence purchasing decisions.

The text provides frameworks for applying consumer insights to develop targeted marketing strategies.

Readers learn methods for analyzing market segments and predicting consumer responses.

Case studies illustrate how companies use behavioral data to refine products and campaigns.

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I will be using this book for:
4 total votes