Essentials of Marketing
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Essentials of Marketing

by William D. Perreault, Joseph P. Cannon, E. Jerome Mccarthy

Business Textbook Marketing
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Essentials of Marketing provides an accessible introduction to the fundamental concepts and practices associated with marketing. Written by William D. Perreault, Joseph P. Cannon, and E. Jerome McCarthy, this book serves as a practical starting point for students and readers seeking a grounding in the field.

ISBN-13 9781260260373 ASIN 1260260372 Views 189 Publisher McGraw Hill Year 2020 Edition 17 Format Hardcover Product Group Book Pages 1600 Created June 03, 2026 Updated October 14, 2026
About This Book

Essentials of Marketing presents foundational material related to the study and practice of marketing.

The book is authored by William D. Perreault, Joseph P. Cannon, and E. Jerome McCarthy.

Designed as an accessible introduction, it offers readers a starting point for exploring core marketing concepts and terminology.

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I will be using this book for:
5 total votes