Essentials of Marketing
by William D. Perreault, Joseph P. Cannon, E. Jerome Mccarthy
A concise guide to core marketing concepts, strategies, and applications for students and professionals seeking a solid foundation in the field.
About This Book
Essentials of Marketing presents foundational concepts in marketing for learners and practitioners.
The text covers essential frameworks used to understand markets and customer needs.
Readers explore strategies for product development, pricing, distribution, and promotion.
The material emphasizes practical application of marketing principles in real-world settings.
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