Consumer Behavior: Building Marketing Strategy

by David L. Mothersbaugh, Delbert I. Hawkins, Susan Bardi Kleiser

Marketing business strategy consumer psychology

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Consumer Behavior: Building Marketing Strategy examines the relationship between consumers and marketing strategy. Written by David L. Mothersbaugh, Delbert I. Hawkins, and Susan Bardi Kleiser, it provides a focused resource for students and readers interested in using consumer behavior to inform marketing decisions.

ISBN-13 9781260100044 ASIN 1260100049 Views 155 Publisher McGraw Hill Year 2019 Edition 14 Format Hardcover Product Group Book Pages 832 Created April 16, 2026 Updated September 01, 2026

About This Book

Consumer behavior is presented as a foundation for building marketing strategy.

This book connects the study of consumers with the broader practice of marketing.

It is suited to readers seeking an organized introduction to the relationship between consumer insights and strategic marketing decisions.

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Consumer Behavior: Building Marketing Strategy

About This Book

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