Looseleaf for Marketing: The Core
by Roger A. Kerin, Steven W. Hartley
Marketing: The Core provides a focused foundation in the essential concepts of marketing. Written by Roger A. Kerin and Steven W. Hartley, this loose-leaf textbook is suited to students and readers seeking an accessible introduction to marketing within a business education setting.
About This Book
Marketing: The Core presents a focused introduction to the fundamental ideas and practices of marketing.
Written by Roger A. Kerin and Steven W. Hartley, the book is designed for readers building a foundation in marketing.
Its loose-leaf format supports use in an academic or instructional setting.
The text provides a starting point for exploring marketing as a business discipline.
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