ISE Marketing Management
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ISE Marketing Management

by Mark Johnston, Greg Marshall

Business Textbook Marketing
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ISE Marketing Management, Third Edition, by Mark Johnston and Greg Marshall, provides an academic introduction to marketing management. This textbook is suited to students and learners seeking a structured resource for studying marketing within a business education context.

ISBN-13 9781260084993 ASIN 126008499X Views 226 Publisher McGraw-Hill Interamericana de España S.L. Year 2021 Edition 3 Format Paperback Product Group Book Pages 928 Created July 09, 2026 Updated October 18, 2026
About This Book

ISE Marketing Management is a third-edition marketing textbook by Mark Johnston and Greg Marshall.

The book focuses on marketing management as an area of business study.

It is suited to learners seeking an academic resource for studying marketing and management.

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I will be using this book for:
10 total votes