Selling: Building Partnerships
by Stephen Castleberry, John Tanner
Selling: Building Partnerships, 10th Edition, presents a partnership-centered approach to selling. Authored by Stephen Castleberry and John Tanner, this business and sales text provides an instructional resource for students and readers seeking foundational study in selling and relationship-focused business practices.
About This Book
Selling: Building Partnerships is a business and sales text focused on the idea of building effective partnerships.
This 10th edition is written by Stephen Castleberry and John Tanner.
The book is intended for readers seeking an academic or instructional resource on selling.
Its partnership-centered title and edition information make it relevant to sales education and business studies.
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