Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
Get to Aha! explores the foundations of effective positioning and introduces the concept of Positioning DNA. Andy Cunningham offers a strategic perspective for readers seeking to clarify what makes a business distinctive, communicate its value, and stand apart from competitors.
About This Book
Get to Aha! focuses on positioning: the process of defining how a business or offering is understood in the marketplace.
Andy Cunningham presents positioning as a way to identify and express the distinctive qualities that set an organization apart.
The book explores the idea of “positioning DNA” as a framework for clarifying identity, communicating value, and creating meaningful differentiation.
It is intended for readers interested in business strategy, marketing, branding, and competition.
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