Essentials of Marketing : A Marketing Strategy Planning Approach
by Perreault
Essentials of Marketing: A Marketing Strategy Planning Approach provides a foundation in marketing and strategic planning. Written by Perreault, this business and education title is suited to readers seeking an organized introduction to essential marketing concepts and the role of strategy in guiding marketing decisions.
About This Book
Essentials of Marketing: A Marketing Strategy Planning Approach introduces the core principles of marketing and strategic planning.
The book is designed to support readers seeking a structured understanding of how marketing decisions fit within broader business objectives.
Its focus on marketing strategy planning makes it relevant for studying foundational concepts and applying them to marketing practice.
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