International Marketing
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International Marketing

by Philip R. Cateora, John Graham, Mary C Gilly, Bruce Money

Business Marketing International Business
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International Marketing is a business-focused resource for readers exploring marketing across national borders. Written by Philip R. Cateora, John Graham, Mary C. Gilly, and Bruce Money, it provides a foundation for understanding international marketing within academic or professional settings.

ISBN-13 9781259712357 ASIN 1259712354 Views 384 Publisher McGraw Hill Year 2019 Edition 18 Format Hardcover Product Group Book Pages 720 Created March 19, 2026 Updated October 24, 2026
About This Book

International Marketing is a business and marketing title focused on marketing in an international context.

The book is authored by Philip R. Cateora, John Graham, Mary C. Gilly, and Bruce Money.

Its subject makes it relevant to readers studying global commerce, cross-border marketing, and business education.

This resource may support learners and professionals seeking a foundation in international marketing.

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I will be using this book for:
19 total votes