Marketing - Standalone book

by Roger Kerin, Steven Hartley

Business

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Written by Roger Kerin and Steven Hartley, Marketing - Standalone book is a focused resource for readers interested in marketing. Its dedicated, single-volume format makes it suitable for study, professional reference, or anyone seeking a clear starting point for exploring the field.

ISBN-13 9781259573545 ASIN 1259573540 Views 788 Publisher McGraw Hill Year 2016 Edition 13 Format Hardcover Product Group Book Pages 768 Created February 17, 2026 Updated October 17, 2026

About This Book

Marketing - Standalone book is a focused title centered on the subject of marketing.

Written by Roger Kerin and Steven Hartley, it provides readers with a dedicated resource for engaging with marketing as a field of study and practice.

Its standalone format makes it suitable for readers seeking a single-volume introduction or reference on marketing.