Marketing - Standalone book
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Marketing - Standalone book

by Roger Kerin, Steven Hartley

Business
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A comprehensive guide to marketing principles and strategies for business success.

ISBN-13 9781259573545 ASIN 1259573540 Views 774 Publisher McGraw Hill Year 2016 Edition 13 Format Hardcover Product Group Book Pages 768 Created February 17, 2026 Updated September 28, 2026
About This Book

This book provides foundational knowledge in marketing concepts and practices.

It covers essential strategies for reaching customers and building brand value.

Designed for students and professionals seeking to understand modern marketing approaches.

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I will be using this book for:
36 total votes