International Business - Standalone book
by Michael Geringer, Jeanne Mcnett, Michael Minor, Donald Ball
International Business provides a standalone introduction to the subject of business across national borders. Written by Michael Geringer, Jeanne Mcnett, Michael Minor, and Donald Ball, it offers a useful foundation for students and readers seeking an accessible entry point into global business.
About This Book
International Business is a standalone book focused on the study of business in an international context.
It provides a foundation for readers exploring how business extends across national borders and different markets.
Written by Michael Geringer, Jeanne Mcnett, Michael Minor, and Donald Ball, the book is suited to academic or independent study.
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