Marketing Communications in Tourism and Hospitality
Marketing Communications in Tourism and Hospitality explores the role of marketing communication in two closely connected service industries. Written by Scott Mccabe and Carol Zhang, it provides a focused resource for understanding how tourism and hospitality organizations communicate their offerings and engage with the marketplace.
About This Book
Marketing Communications in Tourism and Hospitality focuses on communication and promotional practices within the tourism and hospitality sectors.
The book connects marketing communications with the distinctive context of tourism and hospitality businesses.
It offers a subject-focused resource for readers studying or working with marketing in these industries.
Scott Mccabe and Carol Zhang are the authors.
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