Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
by Robert Palmatier, Lena Steinhoff
Relationship Marketing in the Digital Age considers relationship marketing against the backdrop of digital transformation. Written by Robert Palmatier and Lena Steinhoff, this Routledge Studies in Marketing title offers a focused resource for readers interested in contemporary marketing, business relationships, and digitally enabled markets.
About This Book
Relationship Marketing in the Digital Age examines relationship marketing within a digitally connected business environment.
Written by Robert Palmatier and Lena Steinhoff, this book is part of the Routledge Studies in Marketing series.
It is suited to readers seeking an academic perspective on marketing and the changing role of digital contexts.
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